A branding strategy is different from a marketing strategy. Successful brands appeal to a large customer base. That means you target everyone in the region instead of limiting it to a small segmented audience group. All branding strategies should focus on REACH. You are converting most people to become your potential customers. All effective branding strategy […]
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As consumers, we segment and position brands with products in our minds. The segmentation process is influenced by what we see, hear and experience. Human memory naturally associates a product with a brand. This article will discuss how branding can support sustainable growth for businesses. Branding is like being the light where the moths want
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After one and half years of addressing COVID-19 challenges, many of us are facing hard times now. The White Flag Movement (#BenderaPutih campaign) started in late June triggered an overwhelming public response. Many people have lost their jobs due to this pandemic. Some experienced pay-cut while a few have lost loved ones to the pandemic.
Are you? Optimism Upside from COVID-19 Challenges Read More »
No-Bake cake has garnered a huge group of fans in recent months due to lockdown. One of the main reasons would be not every household can afford an oven. Today I am sharing my new recipe, Steamed Coffee Layer Cake. As usual, this is a bittersweet coffee cake with a strong aroma of coffee. Simple
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The pandemic has forced many businesses to transform themselves digitally to stay afloat. Most organization is bound to experience internal barriers to change regardless of the industry or company size. An effective change management plan sets the tone for success. In facing the disruption caused by the pandemic, CHANGE is one of the few certainties
The leadership breakthrough in Change Management Read More »
Your credit card statement is more than just finding out the bills you have paid with your credit card. You need to know the important details of a credit card statement to make wise financial decisions. Here’s a quick explanation of how to read a credit card statement. A credit card statement basically includes detailed
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