Content Marketing is not about your product and service. It is more likely about WHO YOU ARE & WHAT YOUR AUDIENCE WANTS FROM YOU. Content Marketing is just like a magazine publisher. Why do readers want to buy your magazine?
A good content strategy is critical to a successful content marketing plan. Content Strategy is a tactical approach that creates content to achieve your marketing goals. Your content’s priority is to attract new prospects and delight customers from the beginning. Subsequently improves overall customer satisfaction.
When developing a content strategy, there are four crucial steps to take note of. Let’s dive into it.
Content Marketing Strategy: Define Content Audience
Your most unhappy customers are your greatest source of learning
First of all, perform a situational analysis of your business to know where you currently are. Then understand your audience. In short, different content targets individual audience groups. There’s no fast and one rule for all. Learn how to know your business and identify your audience group.
Instead of offering similar content as compared to competitors, you identify the issues faced by non-followers. Then help them with suggested solutions/ideas, therefore converting them successfully.
Content Marketing Strategy: Content Creation
Providing value is essential in your content design. Your audience wants insights that help them. They may not buy from you when they encounter you for the first time.
Content Marketing Strategy: Brand Innovation
A sound content strategy reinforces your marketing goals, not limited to your brand. It informs your audience why you are different. As such, your content must be organic and reader engagement.
Consumer trend evolves faster with the Internet. Therefore, the branding strategy needs frequent revision.
Your marketing strategy must have meaningful and strong impact on people’s daily live. No one else is offering & consumer truly wants – that’s your winning strategy
I truly love this example. Do you know Angry Birds games? Have you thought about why it is so popular?
With over 600 million downloads in 2014 and 170 million active players monthly, Angry Birds and its sequel have become the most addictive mobile games before Pokémon Go hit out.
Mobile in-game purchases contributed a majority of the company’s income. Rovio also diversified into Angry Birds movie and its merchandise. Thence Rovio net 7.9 million euros profit tied to the brand in 2018. Their strategy is a great lesson for all.
Content Marketing Strategy: Publication Channel
You don’t have to be on every social media. Moreover, don’t produce the same content for all publication channels. For example, you won’t produce an hour of content for TikTok. Learn how to pick & prioritize social platforms for your content.
