Watch Create Content Marketing Plan video [14 minutes]
Many small businesses keep asking this question, how to create a winning Content Marketing plan? In truth, there is no special trick. It requires plenty of time and effort to test, pivot and re-test. However, there are eight essential steps when creating a Content Marketing plan.
Content Marketing Plan in 8 steps
1. Know Your Business
2. Know Your Audience
3. Set Your Content Marketing Goals
4. Brainstorm Your Content Topics
5. Choose Your Social Media Channels & Set Up Content Management Schedule
6. Conduct Content A/B Tests
7. Target Audiences with Follow-Up Email Marketing
8. Measure & Analyze Your Content Marketing Campaigns
There is enormous content being published daily. More than 80 million photos are uploaded to Instagram per day. Remember, creating content for the sake of regular content updates won’t drive quality traffic to your business.
Content marketing is the essence of your business’ branding marketing. To create a successful content marketing plan, down to business. What makes your content stands apart from your competitors?
Audiences connect better with the story about the business owner and why he/she started the business. If you know your audiences well, what are their pain points? Your content will stand out when you help them solve their problems.
A content calendar is a crucial part of the content marketing plan. It helps you to organize your posts according to topics. Last but not least, measure your analytics against your marketing goals.