Customers nowadays have an abundance of options at their disposal. They have better information to help them make a purchasing decision. As a result, they could switch brands faster than ever before. Businesses, on the other hand, are finding the market to be overcrowded. Most businesses must prioritise building brand loyalty. What is Brand Loyalty? […]
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The pandemic has changed the business and workplace landscape forever. Today businesses want to see growth or reach a larger consumer share. Stop business positioning! Time to go back to the basics. Identify your brand purpose (“Why”). Plenty of people are struggling to make ends meet. Brand loyalty is not the priority in purchasing decisions.
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LinkedIn Marketing Strategy guidelines to help you with your certification exam. The guidelines for LinkedIn Marketing Fundamental is here. Brand Awareness The Principle of all-weather marketing, even going through challenging times, is don’t cut the ad budget. Most of the marketing effects are long-term. Take more Share of Voice when most other companies tend to
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Why Brands Fail? Successful brand management helps a business to differentiate itself from its competitors. Read the importance of brand positioning in the previous post. However, brands can fail for many reasons. The famous brand failure story is Nokia. Nokia was a favourite mobile phone brand during the ’90s. I had kept my Nokia 3310
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Here is the quick guide for the Linkedin Marketing Fundamental course. I share my experience with you. Linkedin platform Use Linkedin Audience Network when you want to reach professional audiences on third-party sites outside of the Linkedin platform. You should post every week on your Linkedin page to see 2x lift in engagement. You need
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Businesses need the right strategy to position the brand in the customer’s mind. Brand positioning influences the customer by creating an emotional attachment with the brand and its products relative to its competitors. Ultimately, the brand will live in the mind of the customer. Here are the 4 factors to keep your branding approach on
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